Requirements for Business Administration:  Marketing Management

The Business Administration: Marketing Management program is designed to assist students in their preparation for pursuing careers in areas such as selling, advertising and promotion, customer service or marketing management as well as for pursuing graduate study.  This curriculum will provide the student opportunities to develop abilities that are necessary to pursue marketing or related careers in public and private sectors.

In addition to the general education requirements and business  “core” courses, the following courses are required:

  Semester Hours
Common Core Courses 33
BSA 326, Organizational Behavior, Theory and Leadership 3
BSA 352, Sales Management  3
BSA 359, Marketing Research and Planning 3
BSA 414, Social Marketing 3
BSA 418, Marketing Management 3
BSA 419, Buyer Behavior 3
BSA 444, Management Strategy 3
Total 54

Sample Four-Year Course Sequence for Business Administration:  Marketing Management

Freshman Year: Junior Year:
CSS 113, Microcomputers and Application Software BSA 305, Principles of Management
  BSA 310, Principles of Marketing
  BSA 325, Managerial and Cost Accounting
  BSA 326, Organizational Behavior, Theory and Leadership
  BSA 419, Buyer Behavior
  BSA 352, Sales Management
  BSA 370, Principles of Finance
   
   
Sophomore Year: Senior Year:
BSA 206, Business Communications BSA 359, Marketing Research and Planning
BSA 221, Principles of Accounting I BSA 366, Production and Operations Management
BSA 222, Principles of Accounting II BSA 418, Marketing Management
ECO 201, Principles of Microeconomics BSA 419, Social Marketing
ECO 202, Principles of Macroeconomics BSA 434, Business Law
MTH 160, Introduction to Statistics BSA 444, Management Strategy
MTH 171, Applied Calculus