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GPS Professors Collaborate on Paper


March 27, 2012




Dr. Alice Obenchain-Leeson, associate professor of business administration for the GPS Program, has had a paper she co-authored with Dr. Louis Martinette, GPS adjunct professor and associate professor of business at the University of Mary Washington (UMW) accepted for publication in the Journal of Service Science this spring. The paper - "The Relationship between Learning Orientation, Business Performance and the Moderating Effect of Competitive Advantage: A Service Organization Perspective" - examines the role of any organization's ability to learn and its impact on performance.

In addition to publishing a paper together, Obenchain-Leeson and Martinette, along with Dr. Mukesh Srivastava, a professor of management information systems at UMW, made a presentation at the Harvard Faculty Club at Harvard University in Boston, Mass. during the 2012 International Conference of the Association of Global Management Studies on March 6.

The presentation, which was titled "Instrument Development of Perceived Value in Learning Organizations" explained how they will develop a scale to measure perceived value. According to Obenchain-Leeson, the field of marketing has struggled with creating measures for this variable, mostly because there are a variety of definitions of "perceived value." The presentation will be published in the proceedings of the 2012 International Conference of the Association of Global Management Studies.