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Averett Seeing Success in Recruiting Efforts

May 4, 2012

It's hard to deny the importance of a college degree. It's also hard to deny that in a tough economy a college education can seem unattainable. Despite the challenges it faces from continued national economic troubles, Averett University has seen an increase in its recruiting and enrollment efforts over the last three years thanks in part to its admissions team.

One of the biggest changes they've made is offering a scholarship day, which is in its third year and had 140 students in attendance this year, up from 90 students last year. On scholarship day, students at the top two academic levels are invited to compete for additional scholarship monies. According to Joel Nester, director of admissions and the international student counselor, of the 140 students who attended, so far, 85 students have committed to attend Averett.

"Financial aid and scholarships are a big component to enrollment," Nester said, "and we've seen some great success with our efforts in those areas. We are trying to make it as easy as possible for students to commit.

"We've lowered the enrollment deposit by as much as 50 percent to make enrollment easier. I think with the way the economy is, that has helped parents and students."

The University has also begun offering a Founders' Day Banquet to which students in the third academic level are invited. Students who attend the banquet receive an additional $1,000 scholarship.

While visit days have always been important, the admissions team has redoubled their efforts to get potential students to visit the campus and see for themselves what life would be like as an Averett Cougar. This year, there was a big increase in visits. As of April 20, the number of students visiting Averett was up almost 12 percent over last year.

Because of all of these efforts, the University is on track for another record enrollment class in the fall.