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Averett Recognized for Recruitment Efforts


July 9, 2012



Averett University is pleased to announce that its recruitment efforts over the last four years have been recognized by Noel-Levitz with a 2012 Marketing-Recruitment Excellence Award (MREA). The MREA award recognizes state-of-the-art programs, services and strategies that have made an impact on campus student enrollment. Averett is one of four universities from across the United States that has been recognized.

"For four years, everyone at Averett, from faculty to staff to alumni and friends has had a hand in our recruitment efforts," said Averett President Dr. Tiffany Franks. "We are so thankful for everyone's support and hard work in achieving the goals we have set for ourselves every year. It does indeed take a village to raise a child, or in this case, it takes an entire University to enroll more new students every year."

Since 2008, Averett's traditional undergraduate enrollment has increased by 14 percent, and new student enrollment has increased by 18 percent. The University is on track to have a record enrollment again this fall with 360 new students.

"As part of our strategic plan, Averett's goal is to have 1,100 traditional students enrolled by 2014," said Dr. Stuart Jones, vice present for enrollment management. "We are well on our way to achieving that goal as we continue to see incremental increases every year."

One of the changes Averett has made to recruit more students is to offer a scholarship day, which is in its third year with 140 students attending, up from 90 students last year. Scholarship day allows students at the top two academic levels to compete for additional scholarship monies. The University has also begun offering a Founders' Day Banquet to which students in the third academic level are invited. Students who attend the banquet receive an additional $1,000 scholarship.

The University has also redoubled its efforts to bring potential students to campus for a visit to see for themselves what life would be like as an Averett Cougar. This year, the number of students visiting Averett was up almost 12 percent over last year.

Along with increasing its enrollment, the University has gradually increased the academic profile of its incoming freshmen. In addition, Averett has improved its retention rate from freshmen to sophomore year by 18 percent since 2008; more students from Virginia are choosing to attend Averett; the number of minority students has increased by 27 percent; and there has been a 153 percent increase in the number of international students attending Averett.

"Even though our goal is in sight, we don't plan to rest on our laurels," Jones said. "We will continue to work to reach out to more students, telling them how Averett can prepare them for their bold futures."

Averett will be recognized for its winning marketing and recruitment efforts at this year's National Conference on Student Recruitment, Marketing and Retention, July 24-26, in Chicago, Ill. The other schools to be recognized are Delaware State University, Oral Roberts University and Salisbury University.

Noel-Levitz is the leading higher education consulting firm specializing in student retention, recruitment, financial aid, market research and communications development.