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Women's Leadership Circle Welcomes Magazine Editor


January 22, 2013




The Women's Leadership Circle at Averett is pleased to welcome to campus Danville native Gayle Goodson Butler, editor-in-chief of "Better Homes and Gardens" magazine, on Monday, Feb. 4. Butler will deliver a talk on women, national media and her journey in publishing from 10-11:30 a.m. in Blount Chapel. The event is free and open to the public. Please RSVP to Debbie Flinn.

Butler is executive vice president and creative content leader of Meredith Corporation's National Media group and editor-in-chief of the "Better Homes and Gardens" brand. In addition to serving as editor-in-chief of the magazine, she also oversees content creation for BHG.com and BHG-branded mobile apps and special interest publications.

Under Butler's direction, the magazine, which reaches nearly 40 million readers a month, has expanded its editorial scope to include lifestyle categories such as entertaining, innovation and fashion. In April 2011, she launched the BHG interactive digital edition, which is now available on all major tablet platforms. The same year, the magazine featured First Lady Michelle Obama on the cover, the first such public figure in its history. In 2012, "Better Homes and Gardens" was named "ADWEEK's" Hottest Magazine for Women, and cited for its outstanding social media program.

She is the 2012 recipient of the prestigious Matrix Award, given by New York Women in Communications to honor women of achievement. Butler was also inducted into the 2012 MIN (Media Industry News) editorial Hall of Fame.