Averett University Undergraduate Catalog


Courses of Instruction in Business Administration






Business Communications 


This course is designed to improve written and oral communication skills within the context of the business environment. Students will learn to prepare various business letters, reports, and other forms of written communication. Decision-making and problem-solving techniques are emphasized through an introduction to case study methods. Students are introduced to electronic presentation media and encouraged to use other technological means to communicate with the professor and with each other. Prerequisite: CSS 113 or permission of instructor.


Principles of Accounting I


An introduction to elementary accounting concepts and procedures used in the accounting cycle and preparation of financial statements in accordance with Generally Accepted Accounting Procedures (GAAP) for business entities.  Theoretical and “real world” treatment of financial statement elements and their impact on business decisions will be discussed in detail.


Principles of Accounting II


A continuation of the concepts covered in Principles I, as well as an introduction to financial statement analysis, operational and managerial accounting and the use of accounting data for specific decision making purposes.  Prerequisite: BSA221 


Personal Finance


The course will provide a comprehensive coverage of personal financial planning in the areas of cash management, career planning, management of consumer credit, effective decisions about housing and consumer purchases, legal protection, insurance, investment options, retirement and estate planning.


Principles of Management 


This course introduces management and managerial functions.  The subject matter is concepts, principles, policies, and practices necessary to accomplish managerial tasks.  The theory of management, the application of theory to managerial situations, and the basic classification theory of the principles of management are emphasized.  Prerequisites: BSA206 and BSA221.


Principles of Marketing


Upon completion of this course, students will understand: the environment of marketing and consumer behavior; distribution; pricing; and promotion.  They will acquire, demonstrate, and apply knowledge and theory of marketing techniques, both domestically and internationally, and will be able to demonstrate understanding and appropriate utilization of the principles, methods, and problems involved in the marketing and distribution of goods and services to both industrial and ultimate consumers.  They will recognize present-day problems and policies connected with the sale and distribution of products, including the legal, social, and ethical issues in marketing. Prerequisites: ENG 111 and BSA 206.


Taxation of Individuals


An analysis of  federal income tax law and its application to individuals.  Includes income, exclusions, deductions, gains, losses, itemized deductions, deprectiation, passive income including rents, investment income, tax credits and tax computations.  Prerequisite: BSA221.


Managerial and Cost Accounting


A study of accounting principles applied to planning, controlling and decision making at the operations level of management.  Topics in cost accounting such as costs systems, analysis and behavior, and cost-volume-profit relationships will be covered.  Other topics such as budgeting, decision-making techniques and capital budgeting and investment analysis will be discussed as well.  Prerequisites: BSA221 and BSA222.


Organizational Behavior, Theory and Leadership


A study of how people operate in organizations, how the structure of the organization can affect their performance and the key elements to organizational leadership.  Case studies illustrating concepts regarding human behavior and development in individual, group and complex organizational settings will be used.  Different leadership styles and approaches and their impact on organizational behavior will be studied also.    Prerequisites:  BSA206 and BSA305 or permission of the instructor.


Intermediate Accounting I


The course presents the basic assumptions that underlie modern accounting in relation to the principles, procedures and methods that are applied in the preparation of financial statements and the role of accounting as an information system.  The course examines the environment and structure of financial accounting, the accounting process, the proper presentation of financial statements and disclosures and income measurement and profitability analysis.  International Financial Reporting Standards (IFRS) are integrated by topic throughout the course as well.  Prerequisite: BSA221


Intermediate Accounting II


The course continues to build on the basic assumptions that underlie modern accounting in relation to the principles, procedures, and methods that are applied in the preparation of financial statements as covered in Intermediate I.  The course also examines in detail economic resources including inventories, operational assets and investments. Current liabilities, bonds, and long term debt will be discussed at length.  International Financial Reporting Standards (IFRS) are integrated by topic throughout the course as well.  Prerequisites: BSA221 and BSA343


Intermediate Accounting III


The course continues to build on the basic assumptions that underlie modern accounting in relation to the principles, procedures, and methods that are applied in the preparation of financial statements as covered in Intermediate I and Intermediate II.  The course also examines in detail complex liability and equity transactions including leases, income and deferred taxes, retirement benefits, common and preferred stock transactions, dividends and share based compensation (grants, options). The topic of how to address changes in accounting principles and errors is addressed and also the Statement of Cash Flow is covered in great detail in the final chapter.  International Financial Reporting Standards (IFRS) are integrated by topic throughout the course as well.  Prerequisites: BSA221, BSA343, and BSA344


Sales Management


The purpose of this course is to enable the student to understand critical management issues in the field of sales management.  This will be accomplished, in part, through an applied managerial approach.  Applications will aid in understanding the complexity of decision-making and will also aid in sharpening critical thinking skills.  Emphasis will be on the roles and techniques of sales managers, as well as their impact on the organization, the employee, and society.  Prerequisites: BSA206 and BSA310


Human Resources Management 


This course studies the direction of organizational systems that ensures human talent is used effectively and efficiently in reaching organizational goals.  All organizations, both large and small, require employees to be recruited, selected, assessed, trained, and managed.  They will be compensated, and in most cases, provided with benefits.  These issues and the legal environment as it relates to our human resources, provide the framework for this constantly evolving course.  Prerequisites: BSA206 and BSA305.


Marketing Research and Planning


The purpose of marketing research is to help organizations make better marketing decisions.  This class involves the exploration and hands-on application of a variety of marketing research techniques with the goal of collecting data in an efficient and effective manner.  Emphasis on process-related issues with a focus on matching the information sought with an appropriate research method.  Students will design, plan, execute, and evaluate a basic marketing research study. Prequisites: BSA206, BSA310, and MTH160.


Production and Operations Management


This course will study both the quantitative techniques of operations research and decision science as well as the concepts and techniques related to the design, planning, control, and improvement of manufacturing and service operations.  Analytical methods for solving management problems, construction of mathematical models and advanced quantitative decision techniques will be used for solving operational problems in manufacturing and service operations.  The focus of this course will be on the application and interpretation of these analytical techniques and solutions.  Prerequisites: MTH160 and BSA305


Principles of Finance


This course provides a basic knowledge of the finance discipline, including the different ways that businesses can be formed, the types of financial markets available, and how capital investments and funding decisions are determined in a way to maximize a firm’s value.  Topics include a review of the time value of money; valuation techniques, such as net present value and internal rate of return; financial ration analysis; weighted average cost of capital; and divided policies.  Prerequisites: BSA221, ECO201, and ECO202 or permission of instructor


Accounting Information Systems


A solid understanding of accounting information systems (AIS) is necessary to work efficiently in a business environment.  This course is designed to help students understand basic AIS concepts including documentation, usage, modification, integration, report generation and internal control for these systems.  The use of spreadsheets, word processors and packaged accounting software will be used during the course.  This course will be taught in seminar format.  Lecturing is not a major focus.  Each student will be expected to research a number of topics on his or her own in order to complete assignments.  Prerequisites: BSA221 and BSA343


Quantitative Decision Making


An analysis of problems, quantification of data, and presentation of results, using the more advanced quantitative techniques for decision making.  Included are quantitative model building, decision theories, inventory control models, forecasting models, Markov analysis, and linear programming and its application.  Prerequisites:  BSA206, BSA221, and MTH160


Social Marketing


Social Marketing utilizes concepts from commercial marketing to influence social action.  Specifically, Social Marketing provides students with the principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. Prerequisites: BSA206 and BSA310


Taxation of Corporations and Other Business Entities


The course will cover federal income tax laws relating to Corporations and other entities.  Topics will include formation, operation, and dissolution of corporations as well as compliance and planning issues.  Issues relating to S Corporations, Partnerships, and to a lesser extent, other business entities such as trusts and estates, will also be discussed.  Prerequisites: BSA221, BSA343, and BSA320 or permission of the instructor


Marketing Management


This is the core course in marketing and it gives students a chance to apply marketing concepts in a variety of ways.  The student must begin the class with a good foundation in the principles of marketing.  The class will consist of a simulation, cases, and readings that will provide a practical approach to analyzing, planning, and implementing marketing strategy.  Prerequisites: BSA206, BSA221, BSA222, BSA310, and MTH160


Buyer Behavior


The purpose of this course is to enable the student to understand critical management issues in the field of consumer behavior.  This will be accomplished, in part, through a case method approach.  Case study will aid in understanding the complexity of decision-making and will also aid in sharpening critical thinking skills.  Emphasis will be on evaluating consumer behavior from the perspectives of the individual consumer, the organization, and society.  Prerequisites: BSA206 and BSA310




The course presents a study of the world of auditing and other attest services using the conceptual, theoretical, and practical approach.  The course introduces the student to the concept of being judgmental in conclusions in addition to using analytical and quantitative approaches to audit and other attest engagement issues.  The balance sheet approach and cycle approaches are both discussed.  Prerequisites: BSA221 and BSA343


Governmental and Not-for-Profit Accounting


An examination of the accounting process peculiar to government agencies—the methods, systems, and procedures involved in appropriating funds from the general fund, encumbered funds, unencumbered funds, and specialty funds, as well as the preparation of financial statements of governmental units.  The processes and financial statements unique to not-for-profit organizations will be covered as well. Prerequisites:  BSA221, BSA 343, BSA344, and BSA345 or permission of the instructor


Advanced Accounting


An application of the fundamentals of accounting to complex transactions ranging from partnership organization and operation, liquidation, joint ventures, segment reporting, bankruptcy, corporate reorganization and consolidation.  Prerequisites:  BSA221, BSA 343, and BSA344 or permission of the instructor


Certified Public Accountant Problems


A review of the general and specialized accounting problems and related fields which constitute the subject matter of the CPA examination, specifically, practical problems, auditing, business law, and accounting theory.  Prerequisites:  BSA 343 and 420.


Accounting Theory and Problems


A critical examination and analysis of accounting principles with emphasis on the determination of cost, income, valuation, and statement presentation.  Prerequisites:  Senior status and permission of instructor.


Business Law


A study of the fundamentals of legal applications in the framework of business, laws of contracts, negotiable instruments, property, agency, and bankruptcy.  Prerequisites:   BSA206 and BSA305


Management Strategy


A study of the application of business problem-solving and decision-making across the functional areas of business.  Case studies and business simulations are used to explore the sources and varieties of complex problems confronting contemporary businesses.  The focus of this course is on the business entity in its various environments.  Prerequisites:  BSA206, BSA221, BSA305, and BSA310


Seminar in Managerial Skills Development


Develop personal, interpersonal, and group skills.  The student develops, then demonstrates competency in each area through skills assessments, learning the skills, and coaching in each set of skills.  Prerequisites: Senior status and BSA 305, 326, and permission of instructor.




An opportunity to integrate the knowledge and skills gained in the classroom with an actual work experience.  For each credit hour earned, the student spends a minimum of 45 hours of approved work experience with a cooperating organization.  Each student develops, in cooperation with his instructor and workplace supervisor, a learning contract for the work experience and for the academic project associated with this course.  Available with permission of instructor and a 2.0 cumulative grade point average.  Graded Pass/Fail only.


Business Forecasting


Forecasting is the process of estimation in unknown situations.  This course considers theory of forecasting, choice among methods, and practical use of the methods.  Specific methods are grouped into time series, causal, qualitative or judgment-based.  Time series includes moving average and smoothing methods.  Causal methods include linear and multiple regression as well as autoregressive integrated moving average (ARIMA; e.g., Box-Jenkins) methods.  Judgmental methods (e.g., Delphi) are suited to situations lacking historical data and/or where expertise is available.  Prerequisites:  BSA206, BSA221, ECO201, ECO202, and MTH160


International Business


An introduction to the global aspects of international business. This course integrates the basic concepts and skills of global finance, marketing, operations, trade, and management in an international environment.  Students are expected to consider the impact of environmental issues, sociological-cultural factors, legal-political factors, economic factors, and the application of various techniques developed to meet these challenges.  Prerequisites:  BSA206, BSA221, BSA305, BSA310, ECO201, and ECO202 or permission of the instructor.


Federal Taxation and Financial Planning


A study of the tax consequences that attach to many common business transactions.  The course demonstrates how different tax liabilities may occur to nearly identical economic events.  It covers the basic rules governing tax law by constantly emphasizing practical results.  Prerequisite:  Permission of instructor.




This course studies the nature, selection, planning, organization, operation, and harvesting of new business ventures. The case study learning approach is emphasized. Prerequisites: BSA 206, BSA221, BSA222, and BSA305, BSA 310. BSA370 is recommended.